Dedicated Marketing Consultant
Marketing consultants need a mix of technical and soft skills to work effectively with their clients. These consultants are skilled in marketing, business, communications, and psychology.
If your business is considering hiring a marketing consultant, look for one who can show both creative thinking and practical, results-driven analysis. Anyone you hire should be familiar with the consumer behavior of your target audience and willing to work collaboratively to achieve the best possible results, not just for their own portfolio but for your business’s goals.
What is an Dedicated Marketing Consultant?
Our inbound marketing consultants provide a variety of consulting, advising and strategy services for different customers. Your inbound consultant works on your company’s behalf to provide objective, data-based recommendations and consultation.
Strategy Development & Advising by Dedicated Marketing Consultant
Your Inbound Marketing Strategist will conduct a comprehensive or limited-focused Gap Analysis and Strategy Development.
Dedicated Consultant as an Extension to your Team
A dedicated consultant will guide or lead your marketing team in strategy development or simply manage some or all of the implementation and improvements.
Buyer Insight Analyst & Dedicated Marketing Consultant
Provide different types of buyer insight research and recommendations.
Sales & Marketing Alignment Consultant
Organizations that have aligned their sales and marketing teams achieve 20%+ annual revenue growth. Our inbound sales and marketing experts will support you in defining or refining your internal inbound marketing and sales team processes and achieving alignment to ensure your teams are at peak performance.
Training & Advising by dedicated marketing consultant
Train and advise your marketing department so that they can produce and manage more effective and profitable campaigns. We’ll design a customized program to meet the needs of your marketing team and goals.
Common pain points
Our clients come to us for many reasons. Some of the common reasons we hear are:
My website gets little to no traffic
I have nearly zero open rates on my emails
I’m not getting any qualified leads (or none at all)
I have no conversion funnels, campaigns or landing pages from which to create leads
My website isn’t ranking well in the search engines… or I’m losing my search engine rankings
We can’t seem to develop quality content in a timely method
Our blog posts aren’t attracting visitors
I don’t have a clue what I need, I just know I need a website that attracts and converts traffic into leads and customers
My online marketing isn’t working and we don’t know why
I’m not sure my marketing manager fully understands how to create and manage a comprehensive inbound marketing campaign
I’m hesitant to do anything because I don’t understand this online world
Knowledge is power. Once we fully understand your need, we’ll partner you with the most effective consultant for your situation and goals.
What Are Value Gaps
Value gaps are essentially areas of opportunity your existing inbound marketing and web solution strategies are not capturing. These are gaps where you are not collecting the value that is possible. For most of our clients, this refers to the new customer opportunities they are not winning.
Value gaps are expensive. If you quantify the exponential cost of your value gaps, you’ll understand why it’s rather urgent to identify and resolve them.
Unless your inbound marketing strategy was developed using the results of a thorough analysis of your company’s online and real-world:
- Business strategy, growth goals and objectives
- Strengths
- Weaknesses
- Opportunities
- Threats
- Industry and market
- Unique market position
- Culture
- Brand perception analysis
- Client Segments and targeted buyers
- Current online presence and marketing strategy
- Existing performance data
- Marketing opportunities
- Competitive analysis
- Quality and effectiveness of the existing search engine optimization plan
- Buyer Persona research and development
- Buyer Journey research and creation
- Content audit and strategy